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The Innovator's Method: Bringing the Lean Start-up into Your Organization., by Nathan Furr Clayton M. Christensen
Téléchargement PDF The Innovator's Method: Bringing the Lean Start-up into Your Organization., by Nathan Furr Clayton M. Christensen
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Détails sur le produit
Relié: 288 pages
Editeur : Harvard Business Review Press (9 septembre 2014)
Collection : Harvard Business Review
Langue : Anglais
ISBN-10: 9781625271464
ISBN-13: 978-1625271464
ASIN: 1625271468
Dimensions du produit:
15,2 x 2,5 x 23,5 cm
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This book is a fantastic addition to any Lean Startup library. What I like about the book is that it brings concrete and clear guidelines to execute innovation inside your organization. Also it blends Design Thinking, Jobs to be Done and Lean startup tips and tricks. It's really an end to end process for creating, refining and bringing great ideas to market.The book uses the most important literature about Innovation, Jobs to be done, Design Thinking, Business Model generation and Lean Startup. It is also based on lots of personal interviews with entrepreneurs and teams executing innovative projects inside organizations. Intuit and Unilever are both examples of orgs used as examples. Great read and very practical guide!
The "Innovator's" series has proved a wonderful addition to the business literature. By focusing on step changes the series has caused many of us to rethink how best to make process changes in business. The Innovator's Method is by far the most practical of the entire set. It assumes that the reader understands the nature of disruptive change and wants more guidance on how to make it happen. The authors do not disappoint. Using case studies from Intuit and others, they outline the steps involved in creating disruptive change successfully. They especially emphasize the role of prototyping as the mechanism to insure that the idea in its formative stage will actually work.This book would have received five stars. However, it contains almost no information on the human aspect of creating these changes within an organization. Maybe that's next in line.
Awesome book with lots of practical examples. It is a great book for product managers and anyone in general who is looking to innovate, be it thinking about what's next for your product or just beginning to build that next billion dollar product business you have always dreamt of!
So I have never really been really involved with innovation or even business and entrepreneurship for that matter. I first began reading and thinking about it when I started talking to my cousin about it. He talked to me about innovation and the role that he thought it should play in businesses. And to be honest. It seemed like an obvious idea. Of course being innovative was important. But then when I thought about it more, I had no idea how to be innovative. I had no idea how to change the way I thought and expand on the ideas that were in my mind. I knew what needed to be done, but no idea how to do it. And even more so, no idea how to apply that to any type of organization. And that is where this book came in for me.The Innovator's Method builds upon the ideas presented in the Innovators DNA and expands those into a useful tool kit, a step by step process if you will on how to add innovation to your own organization. Innovators DNA told you that everyone can be innovative and even told you how to get to that point. Then Innovator's Method follows it up with telling you exactly how to apply those new skills of innovation to your own organization or business. It presented many of the ideas in a clear way, so that someone with little business experience (like my self) could still understand the topics and grasp the ideas with a little bit of thinking.
The authors have created a unified approach to bringing innovation to market. They integrate several of the leading techniques such as design thinking and lean startups into a very practical methodology. It is written in a style that will be accessible to a broad audience of colleagues interested in how to tackle the launch of new business ventures, lines of service, and products. I highly recommend this book to managers who want to bring structure to an inherently messy, uncertain, and iterative process.
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